Consumer recycling, once seen as the most basic of environmental practices, has become decidedly more complex. Some communities have mandated aggressive, long-term, zero-waste goals to divert sometimes up to 90 percent of their waste from the local landfill. That can lead to a wide array of what’s collected — and what’s not — engendering confusion among residents (citizens).
The result: After decades of growth, recycling rates have plateaued, or even dropped.
How can cities regain the momentum? There are some tried and true methods, but it takes a village, literally — producers, recyclers, municipalities and consumers, working together to find solutions.
In this hour-long webcast, you’ll hear how waste streams are changing; the latest data about what consumers think about recycling and what messages resonate with them; how one of the nation’s largest recycling companies is working with cities to increase recovery rates; and the secrets behind one of the most successful municipal recycling programs in the United States.
Among the things you’ll learn:
- Current recycling trends and the true bottom-line impacts of non-recyclable materials such as “flexible packaging”
- How recycling programs influence how consumers think and recycle
- The differences between what consumers say about recycling and how they actually recycle (what they are actually doing)
- Specific examples from Hennepin County, MN demonstrating how their innovative recycling education initiatives work
Click here to register to attend the webcast and receive the recording when it concludes.
Susan Robinson, Director of Public Affairs, Waste Management
Susan Robinson is the Director of Public Affairs for Waste Management. She has worked in the environmental industry for 30 years in roles that span the public sector, non-profit, consultancy, and over twenty years in the private sector. Since joining Waste Management in1999, Susan has been instrumental in the company’s implementation of new recycling programs in the Western U.S. She currently supports the company’s public policy efforts associated with materials management technologies. Susan is on the Board of Directors of Ameripen, served on the Washington State Governor’s Beyond Waste Working Group and is past president of the Washington State Recycling Association. She attended Stanford University and the University of Washington, and holds degrees in Applied Earth Sciences and English. Her Masters work in Environmental Studies is from the Evergreen State College.
Julie Colehour, Principal, Colehour & Cohen
Julie Colehour is a Partner at Colehour+Cohen, a 36 person social marketing and public relations firm with offices in Seattle and Portland, Oregon. She has 24 years of experience creating and implementing social marketing campaigns that encourage consumers to adopt environmentally-friendly behaviors. Her experience includes 17 years working with EPA on ENERGY STAR including creating the plan that launched the brand in 1997. She works on behavior change campaigns that span a number of important social issues including recycling, waste reduction, water efficiency and healthcare. She is frequently called upon to speak on social marketing at venues across the country. Julie has been recognized for her work through many awards including eight Silver Anvils from the Public Relations Society of America. In 2001, she was named one of The Puget Sound Business Journal’s 40 under 40 young outstanding executives. She is also co-author of The Environmental Marketing Imperative (Probus Publishing).
Angie Timmons, Environmental Education Coordinator, Hennepin County, MN
Angie is the Communications Coordinator for Hennepin County Environmental Services. She has fifteen years of environmental education experience. Recent projects include launching a multimedia campaign called “Recycle Everywhere” to encourage away from home recycling and promoting an environmental recognition program for businesses.
Angie has a Bachelor of Science degree in Natural Resources and Environmental Studies from the University of Minnesota and a Master of Business Administration degree from the University of St. Thomas
Joel Makower, Chairman & Executive Editor, GreenBiz Group
For 25 years, Joel has been a well-respected voice on business, the environment, and the bottom line. Joel is co-founded GreenBiz Group Inc., including its website, research reports and events on the corporate sustainability strategy and trends. He hosts the annual GreenBiz Forums and VERGE conferences around the world, and is author of the annual, award-winning State of Green Business report.
In 2012, he was awarded the Hutchens Medal by the American Society for Quality, which cited “his ability to tell compelling stories that both inform and inspire business leaders toward profitable action.” In 2014 he wasinducted into the Hall of Fame of the International Society of Sustainability Professionals.